--- title: ph-episodes | Aaron Thomasson description: Head of Public Relations & Analyst Relations --- ## [![Pricing-Heroes-logo](https://pricing-heroes.com/hubfs/PricingHeroes/global/Pricing-Heroes-logo.svg "Pricing-Heroes-logo")](https://competera.ai) [Follow us on Facebook ](https://www.facebook.com) [Follow us on LinkedIn ](https://www.linkedin.com) [Follow us on Twitter ](https://www.twitter.com) [Follow us on Instagram ](https://www.instagram.com) [✕](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson#atbs-offcanvas-primary) ![Aaron Thomasson](https://pricing-heroes.com/hs-fs/hubfs/Aaron%20Thomassons%20Photo%20(1).png?width=200&name=Aaron%20Thomassons%20Photo%20(1).png) # Aaron Thomasson Head of Public Relations & Analyst Relations [![image](https://pricing-heroes.com/hubfs/with%20Caroline%20Cookson_blog.png)](https://pricing-heroes.com/ph-episodes/from-brand-positioning-to-shelf-price-how-to-build-consumer-centric-pricing-strategies-with-caroline-cookson) ### [From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson](https://pricing-heroes.com/ph-episodes/from-brand-positioning-to-shelf-price-how-to-build-consumer-centric-pricing-strategies-with-caroline-cookson) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) November 19 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20shows%20a%20modern%20conference%20room%20filled%20with%20a%20diverse%20group%20of%20professionals%20engaged%20in%20a%20discussion%20At%20the%20center%20a%20confident%20speaker%20Jayade-1.png)](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai) [Demand Forecasting](https://pricing-heroes.com/ph-episodes/tag/demand-forecasting) ### [AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) October 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20hightech%20retail%20environment%20that%20embodies%20the%20future%20of%20pricing%20powered%20by%20AI%20In%20the%20foreground%20a%20sleek%20digital%20screen%20dis.png)](https://pricing-heroes.com/ph-episodes/the-future-of-retail-pricing-powered-by-ai-with-alex-galkin) [Retail Future](https://pricing-heroes.com/ph-episodes/tag/retail-future) ### [The Future of Retail Pricing Powered by AI with Alex Galkin](https://pricing-heroes.com/ph-episodes/the-future-of-retail-pricing-powered-by-ai-with-alex-galkin) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) October 24 2025 [![image](https://pricing-heroes.com/hubfs/with%20Pooja%20Gerara_blog-1.png)](https://pricing-heroes.com/ph-episodes/scaling-pricing-across-20-markets-building-global-frameworks-with-local-freedom-at-zooplus-with-pooja-gerara) [Pricing Transformation](https://pricing-heroes.com/ph-episodes/tag/pricing-transformation) ### [Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara](https://pricing-heroes.com/ph-episodes/scaling-pricing-across-20-markets-building-global-frameworks-with-local-freedom-at-zooplus-with-pooja-gerara) - [#Pricing Maturity](https://pricing-heroes.com/ph-episodes/tag/pricing-maturity) - [#Pricing Teams](https://pricing-heroes.com/ph-episodes/tag/pricing-teams) - [#AI Pricing](https://pricing-heroes.com/ph-episodes/tag/ai-pricing) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) October 22 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20studio%20setting%20where%20a%20confident%20middleaged%20man%20with%20saltandpepper%20hair%20dressed%20in%20a%20tailored%20navy%20blazer%20sits%20acros.png)](https://pricing-heroes.com/ph-episodes/retail-pricing-under-scrutiny-trust-fairness-and-the-future-of-pricing-with-barrie-carmel) [Future Trends](https://pricing-heroes.com/ph-episodes/tag/future-trends) ### [Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel](https://pricing-heroes.com/ph-episodes/retail-pricing-under-scrutiny-trust-fairness-and-the-future-of-pricing-with-barrie-carmel) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) September 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20setting%20with%20a%20sleek%20welllit%20stage%20at%20the%20forefront%20On%20the%20stage%20stands%20a%20confident%20speaker%20Lee%20Mackedanz%20dress-1.png)](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz) [Technology](https://pricing-heroes.com/ph-episodes/tag/technology) ### [The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) August 27 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20podcast%20studio%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20round%20table%20with%20a%20polished%20wooden%20finish%20is%20surrounded-1.png)](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole) [AI Pricing](https://pricing-heroes.com/ph-episodes/tag/ai-pricing) ### [AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) July 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20professional%20podcast%20recording%20studio%20featuring%20a%20sleek%20wooden%20table%20surrounded%20by%20highend%20microphones%20and%20headphones%20In%20the%20cente-1.png)](https://pricing-heroes.com/ph-episodes/pricing-for-expansion-localization-bankruptcy-lessons-from-three-retail-models-with-seth-nieman) [Retail Strategy](https://pricing-heroes.com/ph-episodes/tag/retail-strategy) ### [Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman](https://pricing-heroes.com/ph-episodes/pricing-for-expansion-localization-bankruptcy-lessons-from-three-retail-models-with-seth-nieman) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) June 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20sleek%20podcast%20studio%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20confident%20woman%20Corina%20Manea%20is%20seated%20at%20a%20stylish%20micr-1.png)](https://pricing-heroes.com/ph-episodes/the-beauty-of-strategic-pricing-inside-flaconis-pricing-transformation-with-corina-manea) [Pricing Transformation](https://pricing-heroes.com/ph-episodes/tag/pricing-transformation) ### [The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea](https://pricing-heroes.com/ph-episodes/the-beauty-of-strategic-pricing-inside-flaconis-pricing-transformation-with-corina-manea) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) May 20 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20professional%20setting%20with%20a%20sleek%20modern%20conference%20room%20In%20the%20foreground%20Per%20Sjfors%20a%20middleaged%20man%20with%20short%20neatly%20combed%20h-1.png)](https://pricing-heroes.com/ph-episodes/tariff-proof-pricing-building-resilient-strategies-for-uncertain-times-with-per-sjofors) [Resilient Pricing](https://pricing-heroes.com/ph-episodes/tag/resilient-pricing) ### [Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors](https://pricing-heroes.com/ph-episodes/tariff-proof-pricing-building-resilient-strategies-for-uncertain-times-with-per-sjofors) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) April 22 2025