---
title: ph-episodes | Pricing Innovation
description: Pricing Innovation | Pricing Heroes Episodes
---

## [![Pricing-Heroes-logo](https://pricing-heroes.com/hubfs/PricingHeroes/global/Pricing-Heroes-logo.svg "Pricing-Heroes-logo")](https://competera.ai)

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# Pricing Innovation

[![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20room%20with%20sleek%20minimalist%20design%20elements%20A%20large%20oval%20wooden%20table%20is%20at%20the%20center%20surrounded%20by%20ergonomic%20c-1.png)](https://pricing-heroes.com/ph-episodes/the-evolution-of-pricing-going-beyond-pricing-to-drive-innovation-with-karan-sood)

[Pricing Innovation](https://pricing-heroes.com/ph-episodes/tag/pricing-innovation)

### [The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood](https://pricing-heroes.com/ph-episodes/the-evolution-of-pricing-going-beyond-pricing-to-drive-innovation-with-karan-sood)

by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson) 

March 28 2024