--- title: The Future of Retail Pricing Powered by AI with Alex Galkin description: Alex Galkin, Founder & CEO of Competera, discusses how AI is powering the future of retail pricing, sharing the evolution of pricing tools and insights into AI-driven strategies for retailers. image: https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20hightech%20retail%20environment%20that%20embodies%20the%20future%20of%20pricing%20powered%20by%20AI%20In%20the%20foreground%20a%20sleek%20digital%20screen%20dis.png --- ## [![Pricing-Heroes-logo](https://pricing-heroes.com/hubfs/PricingHeroes/global/Pricing-Heroes-logo.svg "Pricing-Heroes-logo")](https://competera.ai) [Follow us on Facebook ](https://www.facebook.com) [Follow us on LinkedIn ](https://www.linkedin.com) [Follow us on Twitter ](https://www.twitter.com) [Follow us on Instagram ](https://www.instagram.com) [✕](https://pricing-heroes.com/ph-episodes/the-future-of-retail-pricing-powered-by-ai-with-alex-galkin#atbs-offcanvas-primary) ![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20hightech%20retail%20environment%20that%20embodies%20the%20future%20of%20pricing%20powered%20by%20AI%20In%20the%20foreground%20a%20sleek%20digital%20screen%20dis.png) In our recent Pricing Heroes episode, we spoke with Alex Galkin, the Founder and CEO of Competera. With a background in engineering and a passion for AI, Alex shares his journey in pricing, the evolution of pricing tools, and how modern AI-driven platforms are transforming retail pricing by considering 20+ factors beyond elasticity. 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