--- title: [Pricing Heroes] Home description: Stay informed on retail pricing trends, expert insights, and strategies with our latest articles, podcasts, and events tailored for pricing professionals. --- ## [![Pricing-Heroes-logo](https://pricing-heroes.com/hubfs/PricingHeroes/global/Pricing-Heroes-logo.svg "Pricing-Heroes-logo")](https://competera.ai?hsLang=en) [Follow us on Facebook ](https://www.facebook.com) [Follow us on LinkedIn ](https://www.linkedin.com) [Follow us on Twitter ](https://www.twitter.com) [Follow us on Instagram ](https://www.instagram.com) [✕](https://pricing-heroes.com/podcast#atbs-offcanvas-primary) ![hero-bg](https://pricing-heroes.com/hs-fs/hubfs/PricingHeroes/global/hero-bg.jpg?width=1920&name=hero-bg.jpg "hero-bg") # Podcast Hear directly from the voices of retail pricing. Each month, Pricing Heroes Podcast features candid conversations with industry leaders, exploring real-world challenges, case studies, and strategies. WANT TO BE A GUEST? #### Featured Episode [![image](https://pricing-heroes.com/hubfs/with%20Caroline%20Cookson_blog.png)](https://pricing-heroes.com/ph-episodes/from-brand-positioning-to-shelf-price-how-to-build-consumer-centric-pricing-strategies-with-caroline-cookson?hsLang=en) ### [From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson](https://pricing-heroes.com/ph-episodes/from-brand-positioning-to-shelf-price-how-to-build-consumer-centric-pricing-strategies-with-caroline-cookson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) November 19 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/A%20professional%20setting%20within%20a%20modern%20conference%20room%20is%20depicted%20featuring%20Paul%20Peugnet%20a%20middleaged%20man%20with%20short%20neatly%20combed%20hair%20wearing%20a%20tai.png)](https://pricing-heroes.com/ph-episodes/enhance-pricing-amid-retail-turbulence-with-paul-peugnet?hsLang=en) [Pricing Trends](https://pricing-heroes.com/ph-episodes/tag/pricing-trends?hsLang=en) ### [Enhance Pricing Amid Retail Turbulence with Paul Peugnet](https://pricing-heroes.com/ph-episodes/enhance-pricing-amid-retail-turbulence-with-paul-peugnet?hsLang=en) by [ Paul Peugnet](https://pricing-heroes.com/ph-episodes/author/paul-peugnet?hsLang=en) October 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20shows%20a%20modern%20conference%20room%20filled%20with%20a%20diverse%20group%20of%20professionals%20engaged%20in%20a%20discussion%20At%20the%20center%20a%20confident%20speaker%20Jayade-1.png)](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai?hsLang=en) [Demand Forecasting](https://pricing-heroes.com/ph-episodes/tag/demand-forecasting?hsLang=en) ### [AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) October 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20hightech%20retail%20environment%20that%20embodies%20the%20future%20of%20pricing%20powered%20by%20AI%20In%20the%20foreground%20a%20sleek%20digital%20screen%20dis.png)](https://pricing-heroes.com/ph-episodes/the-future-of-retail-pricing-powered-by-ai-with-alex-galkin?hsLang=en) ### [The Future of Retail Pricing Powered by AI with Alex Galkin](https://pricing-heroes.com/ph-episodes/the-future-of-retail-pricing-powered-by-ai-with-alex-galkin?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) October 24 2025 [Retail Future](https://pricing-heroes.com/ph-episodes/tag/retail-future?hsLang=en) [![image](https://pricing-heroes.com/hubfs/with%20Pooja%20Gerara_blog-1.png)](https://pricing-heroes.com/ph-episodes/scaling-pricing-across-20-markets-building-global-frameworks-with-local-freedom-at-zooplus-with-pooja-gerara?hsLang=en) ### [Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara](https://pricing-heroes.com/ph-episodes/scaling-pricing-across-20-markets-building-global-frameworks-with-local-freedom-at-zooplus-with-pooja-gerara?hsLang=en) October 22 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20studio%20setting%20where%20a%20confident%20middleaged%20man%20with%20saltandpepper%20hair%20dressed%20in%20a%20tailored%20navy%20blazer%20sits%20acros.png)](https://pricing-heroes.com/ph-episodes/retail-pricing-under-scrutiny-trust-fairness-and-the-future-of-pricing-with-barrie-carmel?hsLang=en) ### [Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel](https://pricing-heroes.com/ph-episodes/retail-pricing-under-scrutiny-trust-fairness-and-the-future-of-pricing-with-barrie-carmel?hsLang=en) September 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20setting%20with%20a%20sleek%20welllit%20stage%20at%20the%20forefront%20On%20the%20stage%20stands%20a%20confident%20speaker%20Lee%20Mackedanz%20dress-1.png)](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz?hsLang=en) ### [The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz?hsLang=en) August 27 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20podcast%20studio%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20round%20table%20with%20a%20polished%20wooden%20finish%20is%20surrounded-1.png)](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole?hsLang=en) ### [AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole?hsLang=en) July 24 2025 #### Episode Archive [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20setting%20with%20a%20sleek%20welllit%20stage%20at%20the%20forefront%20On%20the%20stage%20stands%20a%20confident%20speaker%20Lee%20Mackedanz%20dress-1.png)](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz?hsLang=en) [Technology](https://pricing-heroes.com/ph-episodes/tag/technology?hsLang=en) ### [The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz](https://pricing-heroes.com/ph-episodes/the-foundations-of-pricing-leadership-driving-strategy-credibility-and-tech-readiness-with-lee-mackedanz?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) August 27 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20podcast%20studio%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20round%20table%20with%20a%20polished%20wooden%20finish%20is%20surrounded-1.png)](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole?hsLang=en) [AI Pricing](https://pricing-heroes.com/ph-episodes/tag/ai-pricing?hsLang=en) ### [AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole](https://pricing-heroes.com/ph-episodes/ai-pricing-demand-forecasting-today-insights-from-a-decade-in-applied-ai-with-jayadeep-shitole?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) July 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20professional%20podcast%20recording%20studio%20featuring%20a%20sleek%20wooden%20table%20surrounded%20by%20highend%20microphones%20and%20headphones%20In%20the%20cente-1.png)](https://pricing-heroes.com/ph-episodes/pricing-for-expansion-localization-bankruptcy-lessons-from-three-retail-models-with-seth-nieman?hsLang=en) [Retail Strategy](https://pricing-heroes.com/ph-episodes/tag/retail-strategy?hsLang=en) ### [Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman](https://pricing-heroes.com/ph-episodes/pricing-for-expansion-localization-bankruptcy-lessons-from-three-retail-models-with-seth-nieman?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) June 24 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20sleek%20podcast%20studio%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20confident%20woman%20Corina%20Manea%20is%20seated%20at%20a%20stylish%20micr-1.png)](https://pricing-heroes.com/ph-episodes/the-beauty-of-strategic-pricing-inside-flaconis-pricing-transformation-with-corina-manea?hsLang=en) [Pricing Transformation](https://pricing-heroes.com/ph-episodes/tag/pricing-transformation?hsLang=en) ### [The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea](https://pricing-heroes.com/ph-episodes/the-beauty-of-strategic-pricing-inside-flaconis-pricing-transformation-with-corina-manea?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) May 20 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20professional%20setting%20with%20a%20sleek%20modern%20conference%20room%20In%20the%20foreground%20Per%20Sjfors%20a%20middleaged%20man%20with%20short%20neatly%20combed%20h-1.png)](https://pricing-heroes.com/ph-episodes/tariff-proof-pricing-building-resilient-strategies-for-uncertain-times-with-per-sjofors?hsLang=en) [Resilient Pricing](https://pricing-heroes.com/ph-episodes/tag/resilient-pricing?hsLang=en) ### [Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors](https://pricing-heroes.com/ph-episodes/tariff-proof-pricing-building-resilient-strategies-for-uncertain-times-with-per-sjofors?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) April 22 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20conference%20room%20filled%20with%20sleek%20minimalist%20furniture%20A%20large%20screen%20displays%20the%20title%20Pricing%20Strategy%20Merchandising%20AI-1.png)](https://pricing-heroes.com/ph-episodes/pricing-merchandising-synergy-driving-growth-and-value-differentiation-in-volatile-times-with-josh-pollack?hsLang=en) [Merchandising](https://pricing-heroes.com/ph-episodes/tag/merchandising?hsLang=en) ### [Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack](https://pricing-heroes.com/ph-episodes/pricing-merchandising-synergy-driving-growth-and-value-differentiation-in-volatile-times-with-josh-pollack?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) March 26 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20conference%20room%20with%20a%20large%20round%20table%20at%20the%20center%20surrounded%20by%20nine%20diverse%20industry%20experts%20engaged%20in%20an%20ani-1.png)](https://pricing-heroes.com/ph-episodes/2025-pricing-predictions-insights-from-industry-experts?hsLang=en) [Pricing Trends](https://pricing-heroes.com/ph-episodes/tag/pricing-trends?hsLang=en) ### [2025 Pricing Predictions: Insights from Industry Experts](https://pricing-heroes.com/ph-episodes/2025-pricing-predictions-insights-from-industry-experts?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) January 30 2025 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20room%20filled%20with%20a%20diverse%20group%20of%20professionals%20engaged%20in%20a%20dynamic%20discussion%20At%20the%20center%20Dr%20Markus%20Husem-1.png)](https://pricing-heroes.com/ph-episodes/data-based-decision-making-in-retail-e-commerce-with-dr-markus-husemann-kopetzky?hsLang=en) [Data-Driven Pricing](https://pricing-heroes.com/ph-episodes/tag/data-driven-pricing?hsLang=en) ### [Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky](https://pricing-heroes.com/ph-episodes/data-based-decision-making-in-retail-e-commerce-with-dr-markus-husemann-kopetzky?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) December 11 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20professional%20podcast%20setup%20featuring%20a%20sleek%20microphone%20at%20the%20center%20surrounded%20by%20soundproof%20panels%20In%20the%20background%20a%20large%20sc.png)](https://pricing-heroes.com/ph-episodes/building-pricing-functions-lessons-from-startups-to-multinational-brands-with-sheetal-chavan?hsLang=en) [Pricing Teams](https://pricing-heroes.com/ph-episodes/tag/pricing-teams?hsLang=en) ### [Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan](https://pricing-heroes.com/ph-episodes/building-pricing-functions-lessons-from-startups-to-multinational-brands-with-sheetal-chavan?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) October 23 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20room%20with%20a%20large%20oval%20table%20at%20its%20center%20surrounded%20by%20sleek%20ergonomic%20chairs%20A%20large%20digital%20screen%20displays-1.png)](https://pricing-heroes.com/ph-episodes/emergency-strategies-to-keep-profit-high-in-the-inflation-shaken-environment-by-dr-markus-husemann-kopetzky?hsLang=en) ### [Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin](https://pricing-heroes.com/ph-episodes/emergency-strategies-to-keep-profit-high-in-the-inflation-shaken-environment-by-dr-markus-husemann-kopetzky?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) September 25 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20sleek%20modern%20podcast%20studio%20filled%20with%20vibrant%20colors%20In%20the%20foreground%20a%20polished%20wooden%20table%20is%20adorned%20with%20hightech%20micropho.png)](https://pricing-heroes.com/ph-episodes/behavioral-economics-and-the-truth-about-pricing-with-melina-palmer?hsLang=en) [Behavioral Economics](https://pricing-heroes.com/ph-episodes/tag/behavioral-economics?hsLang=en) ### [Behavioral Economics and the Truth About Pricing with Melina Palmer](https://pricing-heroes.com/ph-episodes/behavioral-economics-and-the-truth-about-pricing-with-melina-palmer?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) August 29 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20professional%20setting%20where%20Ayon%20Bhattacharyya%20a%20middleaged%20South%20Asian%20man%20with%20short%20black%20hair%20and%20glasses%20is%20seated%20at%20a%20moder-1.png)](https://pricing-heroes.com/ph-episodes/unlocking-pricing-power-through-value-based-strategies-with-ayon-bhattacharyya?hsLang=en) [Growth](https://pricing-heroes.com/ph-episodes/tag/growth?hsLang=en) ### [Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya](https://pricing-heroes.com/ph-episodes/unlocking-pricing-power-through-value-based-strategies-with-ayon-bhattacharyya?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) July 25 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20conference%20room%20filled%20with%20professionals%20engaged%20in%20a%20discussion%20about%20inflation%20and%20retail%20pricing%20strategies%20In%20the%20fore.png)](https://pricing-heroes.com/ph-episodes/resources/articles/pricing-heroes-the-state-of-home-retail-amid-rising-inflation-with-juan-diez-barrientos-episode-3?hsLang=en) [inflation](https://pricing-heroes.com/ph-episodes/tag/inflation?hsLang=en) ### [The Future of Retail Pricing Powered by Al with Alex Galkin](https://pricing-heroes.com/ph-episodes/resources/articles/pricing-heroes-the-state-of-home-retail-amid-rising-inflation-with-juan-diez-barrientos-episode-3?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) May 28 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20professional%20setting%20with%20Dr%20Tim%20J%20Smith%20at%20a%20modern%20conference%20table%20engaging%20with%20an%20audience%20Behind%20him%20a%20large%20screen%20display.png)](https://pricing-heroes.com/ph-episodes/grow-a-spine-for-pricing-measuring-the-maturity-of-your-pricing-practice-with-tim-j-smith?hsLang=en) [Pricing Maturity](https://pricing-heroes.com/ph-episodes/tag/pricing-maturity?hsLang=en) ### [Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith](https://pricing-heroes.com/ph-episodes/grow-a-spine-for-pricing-measuring-the-maturity-of-your-pricing-practice-with-tim-j-smith?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) April 24 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20conference%20room%20with%20sleek%20minimalist%20design%20elements%20A%20large%20oval%20wooden%20table%20is%20at%20the%20center%20surrounded%20by%20ergonomic%20c-1.png)](https://pricing-heroes.com/ph-episodes/the-evolution-of-pricing-going-beyond-pricing-to-drive-innovation-with-karan-sood?hsLang=en) [Pricing Innovation](https://pricing-heroes.com/ph-episodes/tag/pricing-innovation?hsLang=en) ### [The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood](https://pricing-heroes.com/ph-episodes/the-evolution-of-pricing-going-beyond-pricing-to-drive-innovation-with-karan-sood?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) March 28 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20showcases%20Dr%20Stephan%20Liozu%20seated%20in%20a%20modern%20welllit%20studio%20engaged%20in%20a%20discussion%20He%20is%20dressed%20in%20a%20smartcasual%20outfit%20with%20a%20navy%20blaze-1.png)](https://pricing-heroes.com/ph-episodes/monetizing-and-pricing-sustainability-with-stephan-liozu?hsLang=en) [Monetization](https://pricing-heroes.com/ph-episodes/tag/monetization?hsLang=en) ### [Monetizing and Pricing Sustainability with Stephan Liozu](https://pricing-heroes.com/ph-episodes/monetizing-and-pricing-sustainability-with-stephan-liozu?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) February 29 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20professional%20podcast%20setting%20where%20Dr%20Danilo%20Zatta%20is%20seated%20at%20a%20modern%20table%20equipped%20with%20microphones%20and%20headphones%20He%20appear-1.png)](https://pricing-heroes.com/ph-episodes/discover-your-perfect-pricing-model-with-danilo-zatta?hsLang=en) [Pricing Models](https://pricing-heroes.com/ph-episodes/tag/pricing-models?hsLang=en) ### [Discover Your Perfect Pricing Model with Danilo Zatta](https://pricing-heroes.com/ph-episodes/discover-your-perfect-pricing-model-with-danilo-zatta?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) January 25 2024 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20retail%20space%20bustling%20with%20activity%20Bright%20warm%20lighting%20illuminates%20sleek%20displays%20showcasing%20innovative%20products%20while%20s.png)](https://pricing-heroes.com/ph-episodes/navigating-retail-transformation-with-oliver-banks?hsLang=en) [Innovation](https://pricing-heroes.com/ph-episodes/tag/innovation?hsLang=en) ### [Navigating Retail Transformation with Oliver Banks](https://pricing-heroes.com/ph-episodes/navigating-retail-transformation-with-oliver-banks?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) November 9 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20setting%20where%20Johan%20Karlsson%20a%20Pricing%20Analyst%20is%20engaged%20in%20a%20discussion%20He%20stands%20beside%20a%20large%20digital%20screen%20d-1.png)](https://pricing-heroes.com/ph-episodes/from-legacy-to-ai-johan-karlssons-journey-as-a-pricing-analyst-in-retail?hsLang=en) [AI Integration](https://pricing-heroes.com/ph-episodes/tag/ai-integration?hsLang=en) ### [From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail](https://pricing-heroes.com/ph-episodes/from-legacy-to-ai-johan-karlssons-journey-as-a-pricing-analyst-in-retail?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) July 19 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/In%20a%20modern%20welllit%20office%20Zen%20Ore%20a%20middleaged%20man%20with%20saltandpepper%20hair%20and%20glasses%20speaks%20passionately%20into%20a%20microphone%20while%20seated%20at%20a%20sleek-1.png)](https://pricing-heroes.com/ph-episodes/pricing-consultancy-and-commercial-strategy-insights-with-zen-ore?hsLang=en) [Pricing Consultancy](https://pricing-heroes.com/ph-episodes/tag/pricing-consultancy?hsLang=en) ### [Pricing Consultancy and Commercial Strategy Insights with Zen Ore](https://pricing-heroes.com/ph-episodes/pricing-consultancy-and-commercial-strategy-insights-with-zen-ore?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) May 16 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20podcast%20studio%20with%20soft%20lighting%20and%20a%20minimalist%20design%20In%20the%20foreground%20a%20stylish%20microphone%20sits%20on%20a%20polished-1.png)](https://pricing-heroes.com/ph-episodes/three-key-fmcg-trends-that-impact-pricing-right-now-with-james-tenser?hsLang=en) [FMCG](https://pricing-heroes.com/ph-episodes/tag/fmcg?hsLang=en) ### [Three Key FMCG Trends That Impact Pricing Right Now with James Tenser](https://pricing-heroes.com/ph-episodes/three-key-fmcg-trends-that-impact-pricing-right-now-with-james-tenser?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) March 29 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/A%20sleek%20modern%20conference%20room%20with%20a%20long%20polished%20wooden%20table%20at%20its%20center%20surrounded%20by%20ergonomic%20black%20chairs%20Large%20windows%20flood%20the%20space%20with-1.png)](https://pricing-heroes.com/ph-episodes/change-management-and-pricing-tactics-with-stephan-m-liozu?hsLang=en) [Change Management](https://pricing-heroes.com/ph-episodes/tag/change-management?hsLang=en) ### [Change Management and Pricing Tactics with Stephan M. Liozu](https://pricing-heroes.com/ph-episodes/change-management-and-pricing-tactics-with-stephan-m-liozu?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) March 9 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/A%20modern%20office%20setting%20features%20a%20sleek%20conference%20room%20with%20a%20long%20polished%20wooden%20table%20surrounded%20by%20ergonomic%20chairs%20At%20the%20head%20of%20the%20table%20sit-1.png)](https://pricing-heroes.com/ph-episodes/the-state-of-home-retail-amid-rising-inflation-with-juan-diez-barrientos?hsLang=en) [Assortment Intelligence](https://pricing-heroes.com/ph-episodes/tag/assortment-intelligence?hsLang=en) ### [The State of Home Retail Amid Rising Inflation with Juan Diez Barrientos](https://pricing-heroes.com/ph-episodes/the-state-of-home-retail-amid-rising-inflation-with-juan-diez-barrientos?hsLang=en) [![image](https://pricing-heroes.com/hubfs/Aaron%20Thomassons%20Photo%20(1).png) ](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) by [ Aaron Thomasson](https://pricing-heroes.com/ph-episodes/author/aaron-thomasson?hsLang=en) February 6 2023 [![image](https://pricing-heroes.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20sleek%20modern%20conference%20room%20with%20a%20large%20oval%20table%20at%20the%20center%20surrounded%20by%20highbacked%20chairs%20A%20large%20screen%20displays%20a%20vibra-1.png)](https://pricing-heroes.com/ph-episodes/resources/articles/pricing-heroes-markus-husemann-kopetzky?hsLang=en) [inflation](https://pricing-heroes.com/ph-episodes/tag/inflation?hsLang=en) ### [Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky](https://pricing-heroes.com/ph-episodes/resources/articles/pricing-heroes-markus-husemann-kopetzky?hsLang=en) by [ Dr. Markus Husemann-Kopetzky](https://pricing-heroes.com/ph-episodes/author/dr-markus-husemann-kopetzky?hsLang=en) October 11 2022 #### SubScribe Us Get more travel inspiration, tips and exclusive offers sent straight to your inbox